Cape Lasers teamed up with Olmeca Tequila over the weekend at the popular festival “Rocking the Daisies”. Lasers were placed at the brand’s activation structure and beamed 200m x 100m logos and text on to the mountain 2km away. The response and brand engagement from the 20,000 strong attendees to Olmeca’s “Switch On The Night” activation beamed onto the mountain was overwhelming.
At one point the festival received dense cloud cover and the team had the opportunity to light up the clouds themselves with the brand’s logo.
The team thoroughly enjoyed the experience and hope to be back with the brand next year.
Laser Projection on Clouds
Olmeca’s Logo on the Mountain at Rocking the Daisies 2015
Switch on the night website: Swith on the Night Website
Olmeca Tequila’s Website: Olmeca Tequila Official Website