Projection Mapping Table for Vuse Ultra Launch
Views Ultra came to us wanting their product display to do more than just sit there. They were launching a new range of flavors for their portable vape device in South Africa and needed the table display to feel like part of the event, not furniture.
The display used circular stands, one per flavor. We worked with the team to build custom animated graphics for each stand and projected them overhead using a 20,000 lumen projector mounted on a truss above the table. Each circle became a canvas — the animation matched the flavor, the colors, the graphic language of the brand. Guests could walk the table, pick up a pod, and the visual was right there beneath it.
The overhead mount was the practical choice. It gave us a clean downward throw with accurate registration across all the stands, and the brightness meant the projection held up against the ambient lighting in the room without washing out.
The table sat within the experience lounge area of The Wiggle Room and ended up being the most-photographed element of the night. The client was happy. It worked.
If you’re looking at a product launch and want the display to actually pull people in, this is one way to do it.
